This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch;
The heartfelt tribute celebrates Hamilton-Mercedes partnership’s shared legacy while inspiring the next generation of dreamers.
As the 2024 F1 season comes to a close at the Abu Dhabi Grand Prix on Sunday 8th December, the Mercedes-AMG PETRONAS F1 Team pays tribute to Lewis Hamilton in a heartfelt global campaign. Titled “Every Dream Needs a Team,” the campaign honours the seven-time world champion’s remarkable career and the legendary partnership with the F1 team, while championing the sport’s future through the eyes of the next generation.
The global campaign was created by London-based agency AMV BBDO, which won the Mercedes F1 account through a competitive pitch process run directly by the brand.
The work highlights the unique bond between Hamilton and Mercedes, which stands as the longest and most successful partnership in Formula One history. It is a celebration of a shared legacy: inspiring people to follow their dreams …