The “Meow-a-Thon,” created by Leo Burnett Toronto for Meow Mix, puts a creative twist on the brand’s iconic jingle, turning nostalgia into an engagement tool.
The Meow-a-Thon challenges cat lovers to listen to the newly remastered Meow Mix jingle for 12 hours straight. As they listen, they can earn rewards for free Meow Mix products. Read the press release.
Glossy came on as a PR partner for the project to obtain ad trade media coverage. It was Campaign of the Week on Contagious, and received coverage from Adweek, Muse by Clios, Strategy, AdAge, Campaign, Little Black Book and The Stable.