Melody Lee Is Redefining Luxury at Mercedes-Benz for a New Generation of Drivers [Video]

Melody Lee has never been one to follow a traditional road map. Beginning her career in crisis communications at the “small-ish” Public Strategies in Austin, Texas, Lee eventually worked her way up to become the Chief Marketing Officer of Mercedes-Benz and charting a new path for one of the world’s most iconic luxury car brands.

Standing at five feet tall, Lee isn’t easily intimidated by the historically male-run auto industry. Instead, she uses her background as an Asian-American executive at a Fortune 500 company to create new experiences for and relationships with a younger and more diverse consumer. As Lee tells Glamour, “One of the best examples we have in our partnership space is with East Side Golf.” The lifestyle golf brand was formed with the mission to make the sport more accessible to a wider and more diverse audience. “It was more than putting the logo on some items …