Meghan Markle targeted by ‘bots’ and ‘fake accounts’ after launching new lifestyle brand | Royal | News [Video]

Meghan Markle has returned to Instagram to help market her new lifestyle brand – but many of her followers are “fake” or “bot” accounts, according to new research.

Her new company, American Riviera Orchard, is gaining attention on the platform but the research reveals a sizeable portion on those following the oage are not genuine, according to PR expert Stacey Wong.

Wong, from digital marketing agency Own Your Space, used analytics to review the Duchess’ following.

She said: “The Instagram for American Riviera Orchard showcases a robust following of over half a million, a testament to her powerful personal brand and appeal.

“However, the presence of a 13.77% ‘fake follower’ metric reveals a common challenge in digital brand management.

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“The demographic breakdown of Meghan’s brand audience on Instagram, predominantly female and within the 25-34 age range, indicates a highly targeted market …