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Meet the developers integrating generative AI into a new video game

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While generative AI is still in its infancy, it’s set to play a major role in video game development going forward. Imagine if NPCs in your favorite game had an infinite number of responses and could understand anything you said to them. Or imagine if a world could change completely based on how you played the game, with each change being totally unique to your specific scenario. 

While we’re perhaps at least a year or two away from new AAA games leveraging generative AI to enhance gameplay, there are plenty of studios and developers working on smaller scale games that make use of the technology for a more interesting and immersive experience.

One of the first of those is Jam & Tea Studios, which is actually a new studio that’s building its first game with generative AI included as a core component of gameplay. The game is called Retail Mage, and it’s essentially …

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