Meet The Brains Behind AI Anchors on Doordarshan and Aaj Tak [Video]

India’s public sector broadcaster Doordarshan recently introduced two AI anchors – Krish and Bhoomi – who deliver weather forecasts, commodity prices, farming trends, updates on agricultural research, and information on state welfare programmes to millions of farmers.

Enabling this is a Delhi-based startup called Personate AI. Incorporated in 2021, the startup is helping broadcasters, media houses and even content creators develop virtual AI agents.

Last year, Aaj Tak became the first broadcaster in India to host an AI anchor named Sana. The virtual anchor is multilingual and provides new updates multiple times throughout the day.

“We introduced India’s first AI anchor, Sana, at the India Today Conclave in the presence of Prime Minister Narendra Modi. Following that, we launched several anchors for various brands, including Vendhar TV in South India and ongoing campaigns for Zee. 

“Since then, AI anchors have been developed for multiple news channels, including Russian media,” Rishab Sharma, chief technology officer & co-founder …