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MediaPLUS: Topflight to sponsor Ian Dempsey’s first podcast [Video]

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Global Marketing Strategies

MediaPLUS is your weekly update on all that matters in media and marketing

Tour operator Topflight has been announced as the headline sponor of Ian Dempsey‘s new podcast, Dempsey’s Dozen.

The sponsorship deal brokered by The Radio Room in association with Collaborative Studios, is Topflight’s first foray into digital audio.

Dempsey’s Dozen is a weekly quiz podcast that features a dozen general knowledge questions to test listeners and is available on all platforms.

“We are delighted to be collaborating with Ian on Dempsey’s Dozen! It’s the perfect fit for us as we explore new ways of communicating with our customers,” said Michelle Anderson, marketing manager at Topflight.

“We extend our congratulations to Ian and look forward to the continued success and growth of Dempsey’s Dozen.”

Dempsey presents the weekday breakfast show on Today FM and remains one of the country’s most popular radio personalities with 210,000 daily listeners, according to the latest JNLR.

“I’ve always loved working with …

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