MediaPLUS: Alan Cawley’s new agency, Bulmers celebration, Flogas Olympics & Cannes Lions prize [Video]

Alan Cawley sets up boutique influencer marketing agency

Alan Cawley recently established boutique influencer marketing agency Marvel the Agency after more than a decade in the advertising and media industry.

Formerly an account director with GroupM and EssenceMediacom, Cawley struck out on his own in January after selling up in Dublin and moving to Kerry.

The new agency centres on talent management for influencers, and helping them to connect and broker partnerships with brands, and Cawley said he is excited by the fast-paced and changing nature of the business and the wider digital and social landscape.

Cawley studied public relations, and marketing at IT Carlow, and started his career as a marketing assistant at what was then TV3 and later worked at Vizeum Ireland before serving as head of influencers at Andrea Roche Model Agency.

He spent three years at GroupM, rising to the role of implementation director and two years at EssenceMediaom before taking the plunge with Marvel. He also hosts the 2 Culchies podcast …