Media for a Better World: A Roadmap Towards Sustainable OOH Media [Video]

Moving Hearts, the ESG initiative of Moving Walls, successfully hosted “Media for a Better World: A Roadmap Towards Sustainable OOH Media,” an event dedicated to shaping a sustainable future for the Out-Of-Home (OOH) advertising industry. The event brought together industry leaders, brands, agencies, media owners, and associations in a collaborative effort to push the boundaries of sustainability in OOH advertising.

The atmosphere throughout the day was electric, with thought-provoking conversations and a palpable sense of camaraderie among participants. The event fostered a collective energy, as stakeholders united to discuss the industry’s environmental challenges and opportunities.

The event, fueled by research commissioned by Moving Walls and conducted by the Asia School of Business (ASB), offered a comprehensive view of the industry’s environmental challenges and opportunities. The ASB study laid the groundwork for an open-source roadmap to achieving net zero in OOH advertising, focusing on accessible, non-disruptive solutions that meet both marketing …