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Meat-free week campaign kicks off in Malta on Monday [Video]

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Influencer Marketing

Malta is holding its biggest-ever meat-free week campaign from October 28 to November 3. This year’s initiative is supported by of a host of influencers, personalities and experts, who are encouraging the nation to embrace the benefits of a plant-based diet for a week.

Among the local personalities championing the cause are Valentina Rossi, Trudy Kerr, Tamara Webb, Madeline Baldacchino, Errol Sammut, Althea Galea, Alison Bezzina, Moira Delia, Frank Zammit, Dylon Brignano, Jenko and Maxine Formosa Gruppetta, alongside many others from the environmental and animal world. 

Nutritionist Antonella Grima will also be on hand with insightful TV appearances and social media clips, breaking down the health advantages of a plant-based diet and how reducing meat consumption can positively impact both body and mind.

In the lead-up to the week, the campaign partnered with Healthylicious by Stefania Calleja to offer exclusive cooking lessons to show participants how easy and delicious plant-based …

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