Measuring Signal For Events [Video]

Rethinking Event ROI: Matt Kleinrock challenges the traditional views on event success, emphasizing the significance of ROO—Return on Objectives. In the complex world of large companies with extended sales cycles, measuring ROI at events isn’t straightforward.

Here’s our approach at [Your Company Name]:

Objective-Centric: Build every event around clearly defined objectives to guide desired outcomes.

Track and Measure: Focus on what’s measurable in the short-term—30, 60, or 90 days post-event—to assess if we’ve met our objectives.

Path to ROI: Use these early indicators to navigate towards long-term ROI, ensuring every event moves us closer to our ultimate financial goals.

Understanding both ROO and ROI is crucial in unlocking the full potential of your event strategy. Let’s make every event count towards measurable success. #EventMarketing #BusinessStrategy #ROI #ROO #EventPlanning