Measuring Outcomes – The New Frontier in Media Attribution Beet.TV [Video]

CANNES — At a morning panel during Beet.TV’s Global Leadership Summit: Data, Identity & Measurement, executives discussed the evolution of media measurement. They highlighted a shift from simplistic demographic targeting and click-counting to more sophisticated, outcome-based approaches. Panelists emphasized the importance of leveraging advanced data and technology to focus on actual business outcomes, such as purchases, rather than mere reach or intent. The discussion touched on how AI is revolutionizing the industry, enabling more granular and efficient measurement tied to real-world results.

Panel: From Measuring for Metrics to Measuring for Outcomes

• Jon Hudson, SVP Global Sales, Digital Turbine
• Kyle Spraker, Vice President of Client Strategy, IAS
• Lisa Giacosa, Chief Investment Officer, Spark Foundry
• Moderator: Jon Watts, MD, CIMM

Global Leadership Summit: Data, Identity & Measurement – June 18, 2024

You’re watching Global Leadership Summit: Data, Identity & Measurement, a Beet.TV Leadership Series at Cannes Lions 2024 presented by Digital Turbine, IAS, Intent IQ & TransUnion. For more videos from this series, please visit this page. …