McDonald’s has been working ’round the clock all year to find new ways to keep its menu top of mind for consumers.
First, the brand assessed quality, rolling out the new and improved burgers nationwide that it had sold regionally in 2023. Next, it addressed size, testing the large-format Big Arch burger in international markets for a potential U.S. release. The chain is also courting customers with value, releasing a $5 meal deal to lure customers put off by high fast food prices. It’s also beckoning customers with nostalgia, thanks to a limited-time Collector’s Meal with special collectible cups.
Now, McDonald’s latest strategy is to… go smaller?
Starting September 10 at participating McDonald’s restaurants, guests can order a Mini McFlurry, which, according to the chain, is about a third the size of the regular one. According to the McDonald’s press release, the offering is designed to appeal to those who just want a small treat in the …