McDonald’s and Netflix launch Squid Game Meal [Video]

McDonald’s Australia and Netflix have brought the Dalgona Candy Challenge to life with the Squid Game Meal, only in Australia in anticipation of Squid Game 2.

Developed by OMD and Akcelo, the Dalgona Candy Challenge and ‘Dare to Play’ campaign taps into the global popularity of Squid Game, giving fans the chance to engage in an interactive version of one of the show’s most iconic and viral challenges, with exciting prizes to be won.

“Squid Game is Netflix’s most-watched show, and we’re thrilled to bring this cultural phenomenon to life at Macca’s,” Amanda Nakad, marketing director for McDonald’s Australia, said. “This collaboration gives our customers and fans the unique opportunity to step into the game and experience it like never before.”

The exclusive Squid Game Meal includes a QR code that grants access to the game, where players race against time to complete the Dalgona Candy Challenge. …