McDonalds and Leo Burnett light up the festive season withThe Gift of McDonalds Marketing Communication News [Video]

McDonald’s, in partnership with Leo Burnett, is lighting up the festive season with its Christmas offering, The Gift of McDonald’s. Part of the well-loved Fancy a McDonald’s? brand platform, the fully integrated campaign celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald’s.

The campaign leads with a 60” film, which follows two parents sitting in their car after a hectic day of checking off their Christmas to-do list and buying presents for their family. When they catch sight of the Golden Arches glowing in the distance, their spontaneous decision to visit McDonald’s is vividly realised through a larger-than-life light show, accompanied by the energetic and unexpected soundtrack of Benny Benassi’s Satisfaction.

As the music crescendos, ribbons adorn the houses, signs point the way to McDonald’s with the phrase ‘Go on, you deserve it’, inflatable Christmas characters line the path, while a tower block building unveils the …