McDonald’s and brand experience and innovation agency Akcelo have launched an integrated brand campaign for the release of the Grimace Shake in Australia celebrating the unlikely superstardom of its humble and lovable VIP.

The ‘Very Important Purple’ campaign goes all-in on the fandom and hype surrounding Grimace and his Shake, by giving the iconic mascot a Down Under welcome fit for a rockstar.

Amanda Nakad, marketing director for McDonald’s Australia, said: “Grimace has been making fuzzy waves around the globe and now it’s our turn to celebrate. The Grimace Shake is fun, vibrant and bursting with flavour.

“It’s a tribute to Grimace and the joy he’s brought to Macca’s fans over the years. So buckle up – we’re finally giving Aussies what they’ve been waiting for and we know they’re going to LOVE it.”

In partnership with OMD, the campaign kicked off with a teaser announcement at last …

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