McCann Latin America’s top Cannes contenders for 2024 adobo Magazine [Video]

CANNES, FRANCE — Shortly before the 71st edition of the Cannes Lions International Festival of Creativity, McCann Latin America shared its campaigns registered in the most awaited event by the marketing and advertising industry.

These works reflect the corporation’s mission to build more meaningful brand platforms to drive growth and lasting impact on both brands and culture.

The cases of LATAM (Latin American) agencies in this year’s festival included challenging insights, creative solutions, opportunities in adverse times, innovation, and technology tools, achieving significant results for clients and society.

Below are some of the creative product cases of agencies from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, and the Dominican Republic competing in the festival.

Mercado McCann connects this campaign with humor and emotional storytelling with a lot of soccer celebrating the first anniversary of Argentina’s World Cup victory. On that special occasion, all brands prepared something to say, and TyC Sports, being the most popular and …