Mazda continues to win with both its small cars and SUVs even as other automakers struggle to meet the market where it is. The company just came off its second-best September ever in terms of sales. Overall the brand is up 15 percent compared to last year, in a down automotive industry sales market.
Amid the growth, Mazda wants to reposition its brand through experiences, products and marketing, while staying true to its driver-centric roots. Starting even before the two-seat MX-5 Miata sports car gained cult-like popularity in the U.S., it has always been a brand focusing on driving enjoyment.
Its new brand platform “Move and Be Moved,” is a part of that repositioning. It is airing now. A launch film, “Choose to Be Moved”, is also available on Amazon Prime.
Mazda says that while consumers are faced with so many choices, it wants to celebrate those who appreciate the journey their vehicle takes them on, …