Tourism Ireland has announced the appointment of Maxine Hands to the position of Head of Global Media & Digital.
Hands has taken up the contract post this week and will be based in Tourism Ireland’s office in Dublin.
She will be responsible for leading the organisation’s global media and digital team, as well as overseeing Tourism Ireland’s global media strategy, consumer digital platforms and ensuring the first touchpoints for overseas consumers are impactful.
Hands will collaborate extensively with internal teams and external suppliers to ensure the organisation’s media and digital efforts are aligned with business goals – in order to deliver on Tourism Ireland’s ambition to increase the value of overseas tourism to the island of Ireland.
She brings a wealth of marketing and business experience to her new position, having spent more than 20 years in multidisciplinary roles spanning media, digital, marketing, consumer insights and market analysis.
Prior to joining Tourism Ireland, Hands was formerly General Manager …