Businesses are under pressure to reduce operational costs to maintain profitability and lower their carbon emissions. For broadcasters, these two objectives can align: smart investments today can have a major impact on power consumption, which in turn has a major impact on carbon footprint.
For mass audiences watching popular programming – sports and news, for example – over-the-air terrestrial broadcasting is the most efficient way to deliver the signal. To stream a major event like the Superbowl would put a large strain on the internet, because every single viewer requires a one-to-one connection, each with its significant and measurable carbon footprint.
Terrestrial broadcasting, on the other hand, uses the same amount of power regardless of the number of receivers tuned to it. Developing a transmitter that achieves the best possible efficiency in operation, is paramount. As the power consumption is by far the highest element in the operational cost of …