Max Verstappen Swaps F1 for Sim Racing at Heineken Player 0.0 Final [Video]

Max Verstappen, the four-time world champion, is stepping into a different kind of spotlight as he lends his expertise to the world of sim racing. As one of the greatest drivers of our time, Verstappen is set to crown the winner at the Heineken Player 0.0 Global Final.

This event, held at Madrid’s IFEMA during the GAMERGY conference from December 13 to 15, proves the growing links between traditional sports and gaming culture, whilst also marketing Heineken’s push for responsible drinking.

Heineken Player 0.0 is part of the company’s wider “When You Drive, Never Drink” initiative, first launched in 2016. The campaign aims to educate and promote responsible consumption through the fun of sim racing and mobile gaming. This event is not merely about being the fastest; it rewards those involved for safe driving practices, celebrating the brand’s line of: “The Best Driver is the one who is not drinking.”

Max Verstappen, as the ambassador …