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Material Science + Fear-Based Marketing: A Stab-Proof Jacket [Video]

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Marketing Technology

Material science combines with fear-based marketing in this Armor-Tex jacket. The Chinese-made garment is said to be stab-proof, and needed because “violent crimes are lurking in the hidden alleys of society.”

The nondescript black windbreaker features an intergrated 3.9mm-thick carbon fiber vest, which provides “complete torso protection against stab, spike, and cut threats in any direction” (but doesn’t protect your arms, naturally).

Unsurprisingly in our current climate, the jacket has gone gangbusters on Kickstarter, landing $160K in pledges at press time, with 16 days left to pledge. Prices start at $269.

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