Mastering LinkedIn for Relationship Building (video) by Janice Porter

In the latest episode of “The Expert Inside Interview,” host John Golden engages in a thought-provoking conversation with Janice Porter, a relationship marketing specialist based in Vancouver. The episode delves into using LinkedIn effectively as a powerful tool for building business relationships. Janice shares her expertise on creating a magnetic LinkedIn profile, the importance of genuine connections, and strategies for outreach that prioritize curiosity and authenticity. Here, we break down each key theme and provide actionable advice to help you leverage LinkedIn for meaningful networking.

The Evolution of LinkedIn

Understanding the Platform’s Growth

LinkedIn has evolved significantly, especially during major events like the financial crisis and the COVID-19 pandemic. These events led to a surge in users, making LinkedIn a bustling hub for professionals. However, with this growth, many users now feel overwhelmed by the platform’s features and the increasing amount of spam.

Navigating Complexities

While LinkedIn is a valuable platform, Janice points out that users often struggle to …