In this insightful roundtable discussion, we delve deep into the world of influencer marketing on Amazon. Learn why pursuing an influencer strategy can help you reach new brand customers and scale your business. We’ll guide you through finding and tracking influencers, organizing outreach, and setting up successful partnerships. Discover the best practices for using tools like Amazon’s Creator Connections, leveraging social media, and employing various tracking methods such as Amazon attribution links and promo codes. Whether you are just starting or looking to refine your approach, this video offers actionable tips and strategies to maximize your influencer marketing efforts. Join us for an engaging Q&A session at the end to address all your burning questions!
00:00 Introduction to the Round Table
00:26 Why Work with Influencers?
01:04 Setting Up Successful Influencer Partnerships
02:20 Finding Influencers for Amazon
06:48 Compensation Structures for Influencers
07:56 Tracking Influencer Success
14:25 Influencer Outreach Best Practices
17:57 Conclusion and Contact Information
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