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Martini and Fries, NYCs Adult Happy Meal, Goes Global [Video]

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Global Marketing Strategies

When she was working and living in New York City, Dutch-born hospitality pro Charlotte Plas found herself ending many a work day, among friends, at a bar congregating around what New Yorkers have dubbed the “Adult Happy Meal,” stiff martinis and bowls of french fries. “​​It’s the perfect combination—casual but still sophisticated,” she says. Plas has just relocated back to the Netherlands and after securing a coveted gig as the director of marketing and communications at Conservatorium Hotel, a five-star property near many of Amsterdam’s top tourist attractions, she insisted on launching that decidedly New York tradition in the Netherlands.

“I wanted to bring that same easy luxury here, where people can unwind after a day of shopping or visiting museums in Amsterdam,” she explains. “Who wouldn’t want to relax with a martini and some fries in the living room of Amsterdam?”

The martini and fries at Point Easy.

Courtesy of Point Easy

Offered in the Conservatorium’s stylish lobby lounge from Friday …

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