How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

Marsh McLennan IT reorg lays foundation for gen AI [Video]

Categories
Global Marketing Strategies

CIO Paul Beswick overhauled the firm’s IT strategy and organization to establish tech capabilities across four business units, including a homegrown AI copilot at ‘1% of what it would cost’ to license Microsoft’s.

Credit: Paul Beswick / Marsh McLennan

One of the world’s largest risk advisors and insurance brokers launched a digital transformation five years ago to better enable its clients to navigate the political, social, and economic waves rising in the digital information age.

Paul Beswick, CIO of Marsh McLennan, served as a general strategy consultant for most of his 23 years at the firm but was tapped in 2019 to relaunch the risk, insurance, and consulting services powerhouse’s global digital practice.

His first order of business was to create a singular technology organization called MMTech to unify the IT orgs of the company’s four business lines. As part of its multifaceted manifest, MMTech, which Beswick leads from Boston and employs roughly 5,000 today, undertook a wholesale …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos