Markiplier starred in a Prime Video exclusive. Why isn’t Amazon promoting it?

If your streaming service was the exclusive home to a TV series starring one of YouTube‘s longtime stars, wouldn’t you be promoting the heck out of it?

We think so, but Amazon apparently doesn’t agree. It picked up rights to The Edge of Sleep, a long-awaited, six-episode, live-action adaptation of Markiplier‘s scripted podcast starring the man himself, and so far has been pretty weird about advertising it.

Markiplier (aka Mark Fischbach) announced The Edge of Sleep would become a TV show way back in 2021. He would star and executive produce, with The Revenant producer New Regency serving as the project’s production studio and independent financier. In March 2023, Fischbach switched talent reps, signing with UTA, and the duo planned to take the then-fully-shot Edge of Sleep show out and shop it around to potential distribution outlets.

Well, they found one…but couldn’t say what it was. And that hush-hush …