Marketing to the buyer alone won’t always drive sales.
The real momentum builds when brands understand and activate the influence chain.
For example, when kids’ spark interest and pull parents (the decision-makers) into the purchase.
Think about it: kids see the latest sneakers, become micro-influencers, and subtly (or not so subtly) persuade their parents, who hold the purchasing power.
The purchase journey isn’t a straight line; it’s layered with different influencers who shape the decision.
So, how can companies capture those moments of influence and turn them into real buyers?
The secret lies in understanding the “why” behind every purchasing decision.
Is it timing, a referral, or something unexpected?
Reminder: these concepts apply even if you’re not selling a product or service — people “buy” into ideas and visions too.
🔍 What strategies have helped you move leads from influence to action?
Share your thoughts below!
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