Marketing Crash Investigation: Pret a Manger and Krispy Kremes subprime subscriptions [Video]

The Drum draws on major research carried out by EY – which was recently unveiled at Possible Miami – to gain insights into subscription struggles at Pret a Manger and Krispy Kreme.

The introduction of subscription models in retail and food service industries is a strategic move aimed at enhancing customer loyalty and ensuring a steady revenue stream. However, the recent debacles surrounding the Krispy Kreme and Pret a Manger apps demonstrate that even well-intended initiatives can falter disastrously if not executed correctly. Here we examine the unfolding controversies and the lessons that can be learned.