Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse [Video]

According to a fan study conducted by Wasserman and the Drone Racing League, approximately 800 million people across the globe between the ages of 16 and 34 are enamored with technology, but not when it comes to traditional sports. However, this group still craves tech-driven competition, innovation, gaming and cryptocurrency.

Enter the “tech-setters,” the target demo the Drone Racing League has set its sights on. And if the impressive growth experienced over the past year is any indicator, it’s been pretty successful at it. We spoke with Drone Racing League CMO Anne Marie Gianutsos about the property’s explosive growth, the expanded partnership with the U.S. Air Force announced this week, how it engages fans on social and its plans to compete in the metaverse.

Chief Marketer: You expanded your partnership with the Air Force this week. How did that originally come about?

Drone Racing League CMO Anne Marie Gianutsos:Our partnership with the Air Force dates back …