Converse is a footwear brand headquartered in Massachusetts, USA, and is a wholly-owned subsidiary of Nike. In addition to basketball shoes, the company sells sportswear and gear. Converse is also a running and sports shoe specialist, recognizable by the star emblem on all its clothes. The firm has a global distribution network and sells through its stores, leading merchants, websites, and online retail outlets. This blog will examine their marketing approach to solve the enigma of success.
Mission and Vision Statements of Converse
The Mission Statement of Converse is: “Converse is empowering today’s daring spirit of youth by celebrating freedom of expression through individuals and their movement(s). Today, youth demand more. We constantly evolve to think and behave in new ways to ensure we continue to stand for creativity, rebellion, and daring spirit for the next 100 years.”
This statement emphasizes the brand’s commitment to inspiring the younger generation by honoring their individuality and movement(s).
It also underlines that today’s …