A few months ago, I hit a wall while creating email copy for a client. The standard best practices weren’t cutting it — our open rates were decent, but replies and conversions were flat.
Everything changed when I dove deep into voice-of-customer research and really understood the messaging that resonated. Instead of guessing what might work, I used our customers’ own words and addressed their true pain points.
The result? Our reply rates shot up, conversions followed, and I learned a crucial lesson: real market research beats assumptions every time.
That’s what makes market research so powerful — it removes the guesswork and connects you directly with what your market actually wants.
Whether you‘re an experienced researcher or just getting started, this guide will walk you through conducting thorough market research to understand your audience, competition, and opportunities. Let’s dive in.
When I look at how market research has evolved, …