Market Ambushing in India [Video]

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create, exchange, and satisfy individual and organizational objectives. Simply put Marketing is figuring out what one has to do to sell ones product or service for a profit. But recently the multinational companies all over the word in an attempt to maximize their profits have engaged themselves in what many baptize as ambush marketing. The term ambush marketing first coined by Jerry Welsh, is an attempt by a third party to associate itself directly or indirectly with an event(s) or the event(s) participant(s), typically major sporting events like the Olympics or the World Cups, without their sanction, thereby depriving the official sponsors, suppliers and partners of much of the commercial value deprived from the ‘official’ designation. It is for this reason that ambush marketing is frequently referred to as parasitic …