Maple Leaf Sports & Entertainment VP Julian Franklin sees great local and international potential for the Toronto Raptors’ partnership with GBC [Video]

The Raptors and GBC recently came together for a college marketing campaign for the Centre for Business that highlights real-world experience and professional connections. In a video ad featured on television and online, GBC students are shown on the Raptors’ home court at Scotiabank Arena.

GBC and MLSE already have a longstanding relationship. More than 200 alumni have worked with the sports giant, including Centre for Business grad Andrew Fraser and Dance Performance grad David Giller.

Now, as the first college partner of the Raptors, increased access to Toronto’s NBA franchise will ramp up educational opportunities for GBC students. This could include “behind-the-scenes tours, being able to be engaged with the Raptors on and off the court and leading into the pre-season, the regular season, and hopefully the playoffs,” Franklin said. “Things like that are really on the table.”