Many Ghanaian artistes don’t promote themselves internationally [Video]

In an interview with colleague artiste manager, Sammy Flex, George Britton stated that many artistes only do very little promotion for projects hosted in other countries, especially the UK.

He urged Ghanaian artistes to familiarise themselves with the local environment and people in key markets like London, which he described as the hub of Afrobeat music, to effectively promote their music.

“Our artistes come here, and they don’t do promotion. They just come here, go for one interview for the show they came for, and that’s done.

“No, it’s not done that way. You know, people actually come and live here and stay here in London; familiarise yourself with that environment – the people,” he said.

According to Britton, intentional and sustained efforts are necessary to …