Mannings encourages Hong Kongers to take sleep seriously in new campaign [Video]

Sleep quality is a major issue in Hong Kong, ranking among the top 3 health concerns of Hong Kong people. Mannings, as the largest health and beauty chain in Hong Kong, wants to address and alleviate this concern, and together with agency DDB Group Hong Kong, have created a new campaign promoting its wide range of products and professional health services, to help Hong Kongers sleep better.

Mannings has always advocated embracing a healthier lifestyle and to better understand how Hong Kong consumers currently felt about health, recently partnered with world-leading market research and consulting company, Ipsos, to launch a major study investigating health concerns in Hong Kong. Over 2,500 people were surveyed and results showed sleep was the 3^rd largest health concern¹.

Healthy sleep is essential for physical, mental and social wellbeing, and depth, duration, continuity and timing of sleep are all critical aspects for overall sleep quality. The good news …