Earlier this year, Ollie Muhl posted a video about the fact that his grandmother, Kareen, used to work as an international model. In the interest of showcasing some of her best work, the content creator compiled a brief slideshow featuring highlights from the now-77-year-old’s career portfolio. But neither Muhl nor his grandma anticipated the viral interest that their video stirred up.

Muhl first posted about his grandmother’s modeling experience in May, and the original video has since reached more than 30 million viewers between Instagram and TikTok. About three months later, Muhl decided to surprise her with a professional photo shoot that let her strike a pose once again.

Having realized there was an appetite for Kareen’s modeling content, the 20-year-old influencer made sure to document the entire experience for his social media followers’ appreciation. Kareen’s day spent galavanting around Paris with photographers has nearly 7 million likes across major social media platforms.

The August video begins with footage of the initial shock, when Muhl escorts Kareen into a room of waiting …

Tags Audience Reach, Marketing Goals, Social Media Strategy