MAMMUT TRANSFORMS GREY LONDON WITH SPECTACULAR ACTIVATION, ENCOURAGING PEOPLE TO LEAVE THE CITY [Video]

LONDON, Oct. 11, 2024 /PRNewswire/ — Late autumn in the concrete jungles of middle European cities can often be cold, grey, and wet. However, life doesn’t have to be this way. Last night, Swiss outdoor sports brand Mammut made a bold statement in central London with a spectacular activation aimed at awakening both dormant and new mountain enthusiasts, encouraging them to embrace the outdoors.

The immersive stunt, created and produced by global digital agency partner DEPT, proves that Mammut might be worn to work, but is not a streetwear brand.

The basecamp invited to experience the brand’s offering whilst gearing up for the next adventure on expert advice from mountain guides from the Mammut Mountain School.

Mammut transforms grey London with spectacular activation, encouraging people to leave the city.

An attention-grabbing stunt saw Mammut take over Granary Square with 3D projections that transported passers-by from the urban landscape to the great outdoors.

At the …

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