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Account-Based Marketing (ABM)

Making event content go viral | Event Content Case Study w/ Vin Matano [Video]

Making event content go viral | Event Content Case Study w/ Vin Matano

How do you maximize event content?

We turned one happy hour event hosted by Demandbase and 30 Minutes to President’s Club into a batch of social-first content that generated over 2.8 million impressions.

Join @jakeclare21 (EventShark) and @vinmatano (CreatorBuzz) as they break down their event content best practices for B2B marketing & sales in this case study.

Discover how to make the most out of events by creating engaging content, like man-on-the-street interviews, and learn strategies to ensure your event has a lasting impact online.

Find out more about how EventShark can support your next event at our website, EventShark.io.

Timecodes:
0:00- Utilizing Street Interviews to Create Viral Content
0:39- Event Content Playbook
1:19- EventShark’s Video Production Services
1:35- Intentional Content Design & Strategy
2:01- Tips for Creating a Successful Content
2:21- Effective ABM Strategies in Event Marketing
3:06- Other Types of Event Content
3:31- Ending

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