The Yankee Candle ‘Make it More Magical’ campaign has been launched by the brand ahead of the holiday season to help get consumers in the mood for Christmas in a decidedly whimsical way. The campaign features a variety of print, out-of-home (OOH), social, digital and experiential marketing endeavors that also includes a TV spot created by Modern Citizens. The spot aims to capture the essence of the smell of Christmas that sees a nurse invigorated by the aroma of the holiday season, only to arrive home and enjoy that same feeling from a Yankee Candle.
Chief Growth Officer at Modern Citizens Ben Middleton commented on the Yankee Candle ‘Make it More Magical’ campaign saying, “It’s not every day you get the opportunity to make a massive Christmas campaign with the world’s biggest candle brand, but when this brief came floating through the door we couldn’t have been more excited to …