Major Advertisers Flock Back to X As Woke Boycott Backfires [Video]

All of the major ad companies that boycotted X as now flocking back to resume their advertising, according to reports.

Companies such as Disney, Warner Bros and others fled X after Media Matters made up lies about the platform, for which Musk is suing them for defamation.

Per Ad Week: X’s former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before.

From January to September 2024, marketing intelligence platform MediaRadar found that these brands collectively spent less than $3.3 million on X. This is a 98% year-over-year drop from the $170 million spent during the same period in 2023.

These brands, along with Apple, paused their campaigns in November 2023 after their ads appeared next to antisemitic content and hate speech, exacerbated by X owner Elon Musk endorsing an antisemitic conspiracy theory, which …