Princess Cruises is setting sail on a wave of nostalgia and star power with its new global advertising campaign, “Love Boat by Hannah,” featuring Ted Lasso’s Emmy-winning actress and musical theater sensation Hannah Waddingham. Bringing her powerhouse vocals and signature charm, Waddingham reintroduces audiences to one of TV’s most recognizable theme songs: The Love Boat.
The original Love Boat series, which aired on ABC from 1977 to 1986, became a pop culture phenomenon, turning the show’s catchy theme into an anthem of romance and adventure. In the new ad campaign, Waddingham reimagines the song, adding a modern twist while celebrating the iconic legacy that helped make Princess Cruises a household name.
Filmed in dazzling, cinematic style by acclaimed director Dave Laden of Hungry Man and created with the expertise of Princess Cruises’ agency of record, Terri & Sandy, the campaign follows Waddingham as she enjoys the lavish delights aboard a Princess cruise. Whether she’s belting out the theme song …