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MAGA Celebrates Harley-Davidson DEI Statement: ‘Another Win’ [Video]

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Influencer Marketing

Milwaukee-based motorcycle manufacturer Harley-Davidson has announced it will roll back some of its Diversity, Equity, and Inclusion (DEI) policies after facing weeks of conservative backlash.

On Monday, the company released a statement addressing the social media outrage surrounding its DEI initiatives, leading to a surge of posts from MAGA influencers and conservative activists who called it a win against progressive corporate policies.

DEI refers to initiatives aimed at addressing discrimination against historically marginalized groups in schools, businesses, and government agencies. However, conservative activists have objected to these measures they view as “woke,” as part of the wider ongoing culture wars.

Newsweek has contacted Harley-Davidson via email for comment outside business hours.

A Harley-Davidson motorcycle with a Pride flag at a parade in Los Angeles, June 12, 2022. Harley-Davidson has announced it will roll-back some of its Diversity, Equity, and Inclusion (DEI) policies after facing conservative backlash.Richard Vogel/ASSOCIATED PRESS

Statement From Harley-Davidson

“For over 120 years, Harley-Davidson …

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