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Dive Brief:
- Macy’s on Monday launched a holiday campaign that stars actress Alison Brie and centers on the retailer’s annual gift guide, per a company news release.
- Known for starring roles in “Glow” and “Community,” Brie portrays the “Macy’s Gift Guide,” an expert gift curator. In its first commercial, Brie is wearing a Macy’s tailored red jacket adorned with the brand’s red stars, and actor Matt Bush plays the role of her mentee.
- The campaign, shot by award-winning director Stacy Wall, will air on TV, digital and social channels, including YouTube, Instagram and TikTok.
Dive Insight:
The Macy’s Gift Guide campaign will highlight different gifting moments, Black Friday deals and last-minute gifting throughout December, per the company.
“The campaign celebrates the joy of giving and creating lasting memories this holiday season,” Sharon Otterman, chief marketing officer at Macy’s, …