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Los Angeles residents hire private firefighters to save their homes. Here’s what they cost. [Video]

As wildfires continue to burn across Los Angeles counties, a solicitation on social media for firefighters ignited fury. It also put a spotlight on a lesser-known labor force that’s working hard to extinguish the blaze: private firefighting crews. 

In a since-deleted post on social media platform X, real estate investor Keith Wasserman queried his network for connections to “private firefighters to protect our home in Pacific Palisades.”

“Need to act fast here. All neighbors houses burning. Will pay any amount,” he added. 

City and county fire departments have been stretched thin, as they continue to battle the wind-fueled fires across Los Angeles that as of Monday have scorched more than 60 square miles of land, killing at least 24 people and displacing tens of thousands. Municipal resources, like fire hydrants, have run dry in some areas. 

Those who can afford to do so are reaching out to private firefighting crews in hopes of saving their homes from the furious wildfires. 

All Risk Shield, a California company providing …

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