Lori Harvey, model, entrepreneur, and social media influencer, has been announced as the cover star for Playboy’s first print issue since 2020. The highly anticipated magazine will hit newsstands on February 10, marking Playboy’s return to print after a hiatus caused by the COVID-19 pandemic.
Both Harvey and Playboy shared the exciting news on Instagram, revealing behind-the-scenes footage from her cover shoot. In the teaser, Harvey dazzles in a backless dress and a low-cut, sequin bodysuit paired with feathered boots. A car featuring a “Playboy” license plate is also prominently displayed.
CEO Ben Kohn of PLBY Group expressed the importance of Playboy’s return. “Playboy is the quintessential iconic brand,” he said in a statement. “Our mission is to return Playboy to prominence… while preserving the brand’s rich heritage, including high-quality journalism, compelling storytelling, and provocative content that has defined Playboy for decades.”
The launch issue, available for pre-order, will also …