L’Oréal Paris collaborated with Amazon Ads to bring a unique beauty shopping experience to Saudi Arabia during Ramadan. During this time, Middle Eastern customers focus on maintaining their beauty routines to keep their skin and hair hydrated while fasting, and they explore new makeup looks for Iftar, Suhour, and Eid celebrations. To cater to customers’ needs, L’Oréal Paris launched a campaign featuring a custom landing page designed as a live shopping experience featuring pre-recorded videos showcasing tailored beauty routines and products. These videos were integrated with real-time product displays, allowing customers to purchase items directly from the page.
We sat down with Alyshan Parvez, online brand manager of L’Oréal Paris, Sophia Stahn, senior account executive from Amazon Ads, and Sabine Abdallah, account director from VML Agency to discuss the campaign. In the interview, they share their insights and the unique strategies that made this campaign a success.