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Logitech CEO on China strategy, AI and sustainability [Video]

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Global Marketing Strategies

Swiss computer peripherals manufacturer Logitech has a long presence in the Chinese mainland market. Thirty years ago, it established its first Chinese manufacturing facility in Suzhou, Jiangsu Province. And today, the company runs its business in China under “In China, For China” strategy. Recently, CGTN reporter Wang Tianyu sat down with the company’s CEO Hanneke Faber to learn more about the hardware supplier’s China development plan.

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