The feud between Blake Lively and Justin Baldoni seems to have tanked public perception of both stars.
That’s the key takeaway from a new analysis of social-media sentiment shared exclusively with Business Insider. The data comes from the social-monitoring firm Sprout Social, which tracks posts on X, YouTube, Reddit, and Tumblr and categorizes them as negative, neutral, or positive.
Lively’s 80-page complaint, filed December 21, impressed some public-relations pros, who, in interviews with BI, called it well-timed and detailed. They said at the time it would be hard for Baldoni to come back from it. Lively accused her “It Ends With Us” costar Baldoni of sexually harassing her and engaging in a smear campaign against her. Her allegations were detailed in a The New York Times article published the same day the complaint was filed.
Baldoni hit back in a lawsuit filed against the Times, which accused the paper of libeling …