Live shopping and social commerce leader Outlandish recently opened its first flagship store in the United States, combining the best features of traditional retail spaces with interactive, engaging live-streamed social media shopping experiences.
Located on Santa Monica’s Third Street Promenade, the new flagship location is a hub where influencers and brands can broadcast live shopping events straight from the store floor. “We’re pushing the boundaries of what shopping can be,” says William August, CEO of Outlandish, “This storefront is a blueprint for the future of commerce.”
QVC-era live shopping is making a comeback for a new generation through live social shopping on platforms like TikTok, with retailers not only dedicating space within their existing stores, or opening brand-new brick-and-mortar locations to support next-gen, interactive shopping experiences.